Now there are already millions of articles out there telling you that you can grow your email list organically with just 3ish simple steps. But it seemed like no one was really was speaking to the introvert developer like me with little to no internet presence (not on FB, Twitter, Reddit, Quora, etc).
Growing your street creds on platforms mentioned above seems to take more time and effort than actually growing your email list. For me, I just felt lost trying to navigate these social media platforms when I’ve always been a consumer of content not a creator of one. With no friends or family interested in the contents of my newsletter, I was out of options.
More out of desperation than anything else, I turned to one platform I did spent a ton of time on, Youtube. I certainly wasn’t a creator but I watched a ton of creators who would benefit from my newsletter.
So I listed out a bunch of channels I watched frequently and checked if they had a contact email listed on their channel’s about page. I sent each of them a personalized cold email mentioning contents of their latest video and asking for some feedback on my newsletter since their viewers would be my target audience.
After about 100 or so cold emails, I found a few Youtubers willing to check it out and provide some constructive feedback. After making the suggested changes, they were genuinely enthusiastic about the newsletter and one of them even gave a shoutout in their video without my knowledge! With the shoutout, I reached the 1000 subscriber milestone and then some.
Here are some things I learned after reaching out to 100+ Youtubers:
- Target Youtube channels with 50K or less subscribers (micro-influencers). They tend to ignore you when they are a big deal.
- Target Youtube channels that upload at least 1 video a week. These are the dedicated Youtubers who are more likely to care about the value you can provide them and their viewers.
- Make sure to mention the part you liked the most on their latest video. They really appreciate this.
- Make sure that you show them you genuinely care about their feedback by making updates quickly. This was easy with my newsletter being a daily one but it maybe trickier with weekly or monthly newsletters.
- I had no audience to start with (not on FB, Twitter, Reddit, Quora, etc).
- Out of desperation, I turned to one platform I spent the most time on: Youtube.
- I gathered contact emails of channels I watched frequently that had content relating to my newsletter.
- I sent them a personalized cold email asking for feedback on my newsletter.
- After making the recommended changes, one of the Youtubers I worked with gave a shoutout in their video, helping me reach the 1000 subscriber milestone.
If you are interested in checking out my newsletter (ARK Watcher), you can subscribe here: https://join.arkwatcher.com